In the world of advertising and gaming, authenticity is key. As everyday marketers know, creating ads that resonate with consumers means selling a product while retaining their loyalty. When it comes to the in-gaming advertising experience, Cassidy Wilber, Group Strategy Director, adam&eveDDB West argues that intrusive ads can ruin the immersive experience, making it feel like a cash grab rather than a genuine connection.
How do we engage gamers without interrupting their flow? Perhaps, let’s focus on building trust and enhancing the gaming experience…rather than disrupting it.
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