We are proud to continue our partnership with Eckrich, the Official Smoked Sausage and Deli Meat of the College Football Playoff Season, as we sponsor the official new bracket challenge for the upcoming tailgate season in celebration of the Playoff’s expansion from four to 12 teams.

With that, we even created a real 12-pronged Sausage Bracket Skewer, a one-of-a-kind grilling tool that will be awarded to lucky fans who participate in the challenge … providing a fun, practical way to enjoy game day.

In support, we developed the “Just Add Eckrich” campaign with the latest 30-second spot, “No Time to Cook Tailgate,” which humorously portrays the high-pressure chaos of a cooking competition that can often be felt at your weekly tailgate party.

“Eckrich has been synonymous with college football for years. Our hope is the Eckrich Bracket Skewer brings people together on game days to predict which teams make it to the Playoffs. Twelve sausages to represent 12 different teams should make for a delicious debate,” says Jason Ashlock, Executive Creative Director, adam&eveDDB New York.

Read more about the work in Little Black Book here.