During Pride, only one rainbow matters and after 6 years of our ‘Give The Rainbow’ campaign, Skittles wanted to offer more visibility and support to the community than ever before. Pride’s history is captured in black and white, losing the colour that made those moments powerful. So this year, we’re not just removing the rainbow from our packs, we’re using it to authentically recolour moments from Pride’s history.
Working with renowned Recolourist, Dynamichrome we’ve restored iconic images to full colour bringing visibility to some of Pride’s earliest moments. Our hero images will appear in Press, Social & bespoke OOH sites around this year’s parades. The campaign will be supported by GAY TIMES who will promote our campaign and also feature content that raises awareness of our charity partner, Switchboard. Prints of the recoloured images will also be donated to Queer Britain, a grassroots charity working to set up the first national LGBTQ+ museum.