Gift of Life Marrow Registry is on a mission to save the lives of people battling blood cancer. They facilitate blood stem cell and bone marrow transplants between donors and recipients, which requires a near perfect genetic match. However, the odds of finding that match are unfortunately slim.

The Save Someone campaign was designed to celebrate those perfect pairings and raise awareness about Gift of Life’s marrow registry. To tell the story, adam&eveDDB New York created an elegant design solution that connected blood stem cell/bone marrow donors and transplant recipients visually, using only typography.