adam&eveDDB New York launched a new national campaign with Eckrich and it’s bringing the taste – and the heart! With over 130 years of delicious tradition, every bite of Eckrich is not only packed with the right spice but also brings with it nostalgia and comfort.

From busy weeknight dinners to celebratory birthdays, Eckrich has always been there to bring people together. The campaign taps into those feel-good moments we crave and how that one bite can transport you to the comfort of your family home – or your Eckrich home.

Acknowledging the importance of bringing that specific sentimental taste, Conner Tobiason, Group Creative Director, adam&eveDDB New York said: “It’s always refreshing when a brand with a rich history wants to lean into an ownable personality. Tapping into the brand’s Midwestern roots, Eckrich wanted to invite everyone to their home to reiterate how delicious their smoked sausage is.”

Because we know that one bite can always take you back – and maybe even leave you hungry for more!

Read more in shots here.